AndAgain

A brand concept for And Again, a fashion initiative responding to the environmental impact of one of the world’s most polluting and wasteful industries. Rather than placing responsibility on a single person, brand, or company, And Again focuses on building a community and culture that extends the life cycle of clothing by keeping garments in play. Through reuse, circulation, and shared ownership, the brand reframes fashion as an ongoing process rather than a disposable product. By emphasizing collective action and mindful participation, And Again demonstrates how small, sustained choices can meaningfully reduce waste and reshape the environmental footprint of the fashion industry.Role