JBL
2025
An AI-led content system across social, site, and search that transforms every touchpoint into a cohesive moment of discovery.
Marketing Brew — ‘Search is everywhere’: How JBL is retooling its search efforts for AI
Role—Senior Graphic Designer, Social Concepting, Social Design, Email and Article Design
Advisor—Katherine Auguston
Code and Theory
2022—2024
A baking event created to bring the Code and Theory network together IRL through a shared love of baking and making.
Full case study coming soon
Role—Creative Director, Image generation, Print
Advisor—Self-Directed
Amazon Ads
2025
A social partnership spanning multiple touchpoints, business verticals, and audience needs. We operated at the speed of culture—delivering 185+ briefs, 350+ assets, and driving LinkedIn growth from 100K to 248K followers.
Role—Social Design, Social Concepting, Illustration, Brand alignment, Deck development
Advisor—Ivan Pipto and Katherine Auguston
Con Edison
2024
A reimagined illustration style for social to better resonate with today’s audiences, balancing warmth and inclusivity with themes of comfort, technology, and savings rooted in everyday New York life. As New York City’s primary energy provider, Con Edison plays a daily role in people’s lives.
Role—Social Design, Social Concepting, Illustration, Brand alignment, Deck development
Advisor—Dan Nossonowitz
Simplifi.
2022
A preposed rebrand that carves out new space in ad tech, beyond the usual focus on data, efficiency, and scale.
Role—Brand Design, Logo, Art direction
Advisor—Anthony DeCosta
Bare Necessities
2022
A refreshed brand identity that captures BareNecessities’ unique DNA, honoring its legacy of inclusivity while evolving to resonate with new audiences.
Role—Rebrand, Graphic Design, Art Direction, Icon Design, Logo Design, Brand Guidelines, Layout,
Advisor—Rima Massasati
Galleri
2022
A social playbook for Galleri. The unknowns of cancer can leave people feeling vulnerable and powerless, and Galleri’s mission is to empower audiences with the knowledge they need to take control of their health. Through social, we educate, reassure, and build a supportive community—translating the brand’s purpose into meaningful, everyday interactions.
Role—Graphic Design
Advisor—Ashliegh O’dae
ExLibres Book Store Cafe
2021
A brand identity for Ex Libris Bookstore Café, a new restaurant inspired by the Arts and Crafts Movement. In an era where technology often obscures the value of handmade quality and thoughtful design, Ex Libris re-centers craftsmanship as both a philosophy and a visual language.
Role—Graphic Design, Photography, Illustration, Motion design
Advisor—Self-Directed
And Again
2020
A brand concept for And Again, a fashion initiative responding to the environmental impact of one of the world’s most polluting and wasteful industries. Rather than placing responsibility on a single person, brand, or company, And Again focuses on building a community and culture that extends the life cycle of clothing by keeping garments in play.
Role—Graphic Design, Photography, Illustration, Webdesign, Environmental signage, Motion design
Advisor—Self-Directed