JBL
2025
JBL initially asked for website content for search—but the brief quickly evolved. Search behavior has radically transformed: AI-driven answers, social-led discovery, and platform-native behaviors mean the “search page” is no longer a single destination. We saw an opportunity to rethink how JBL shows up visually and conceptually across this new search landscape—one where every touchpoint can be a moment of discovery.
Marketing Brew — ‘Search is everywhere’: How JBL is retooling its search efforts for AI
Role—Senior Graphic Designer, Social Concepting, Social Design, Email and Article Design
Advisor—Katherine Auguston
Code and Theory
2022—Present
A baking event created to bring the Code and Theory network together IRL through a shared love of baking and making. Designed as an internal poster, recipe book and cultural moment, the project invited experimentation, friendly competition, and creativity beyond client work. At its core, Cake & Theory celebrates what we value most—community, craft, and the joy of building something together.
Full case study coming soon
Role—Creative Director, Image generation, Print
Advisor—Self-Directed
Amazon Ads
2025
A social partnership with Amazon Ads to create assets spanning multiple touchpoints, business verticals, and audience needs. Each year brought new brand systems, platforms, and moments to respond to, from major launches to unexpected cultural drops. Our social Pod has operated at the speed of culture—delivering 185+ briefs, 350+ assets, and driving LinkedIn growth from 100K to 248K followers.
Role—Social Design, Social Concepting, Illustration, Brand alignment, Deck development
Advisor—Ivan Pipto and Katherine Auguston
Con Edison
2024
A reimagined illustration style for social to better resonate with today’s audiences, balancing warmth and inclusivity with themes of comfort, technology, and savings rooted in everyday New York life. As New York City’s primary energy provider, Con Edison plays a daily role in people’s lives.
Role—Social Design, Social Concepting, Illustration, Brand alignment, Deck development
Advisor—Dan Nossonowitz
Simplifi.
2022
A rebrand that carves out new space in ad tech, beyond the usual focus on data, efficiency, and scale. Inspired by the chameleon, we proposed a brand platform designed to adapt with the pace of technology and the evolving needs of every marketer.
Role—Brand Design, Logo, Art direction
Advisor—Anthony DeCosta
Bare Necessities
2022
BareNecessities, an online intimates retailer with an established history of inclusivity, found itself at a crossroads. They needed to retain their core older audience, while building relationships with a younger one. Our task was to develop a new brand identity that expressed their unique DNA through a lens that would connect with both of their growth audiences, and then redesign the web experience, optimizing for key business metrics and applying the new branding.
Role—Rebrand, Graphic Design, Art Direction, Icon Design, Logo Design, Brand Guidelines, Layout,
Advisor—Rima Massasati
Galleri
2022
A social playbook for Galleri. The unknowns of cancer can leave people feeling vulnerable and powerless, and Galleri’s mission is to empower audiences with the knowledge they need to take control of their health. Through social, we educate, reassure, and build a supportive community—translating the brand’s purpose into meaningful, everyday interactions.
Role—Graphic Design
Advisor—Ashliegh O’dae
ExLibres Book Store Cafe
2021
A brand identity for Ex Libris Bookstore Café, a new restaurant inspired by the Arts and Crafts Movement. In an era where technology often obscures the value of handmade quality and thoughtful design, Ex Libris re-centers craftsmanship as both a philosophy and a visual language.
Role—Graphic Design, Photography, Illustration, Motion design
Advisor—Self-Directed
And Again
2020
A brand concept for And Again, a fashion initiative responding to the environmental impact of one of the world’s most polluting and wasteful industries. Rather than placing responsibility on a single person, brand, or company, And Again focuses on building a community and culture that extends the life cycle of clothing by keeping garments in play.
Role—Graphic Design, Photography, Illustration, Webdesign, Environmental signage, Motion design
Advisor—Self-Directed